Good ideas deserve to go live.

Get in touch

Let's talk

Get in touch

Let's talk

ABOUT

A fresh perspective.
An extra pair of hands.
Someone to see it through.

A fresh perspective. An extra pair of hands. Someone to see it through.

01

Build on what's already there

I work with your existing people, systems, and resources to find practical ways to move your ideas forward.

02

Get real momentum

I can lead delivery within your team or manage the entire project independently, bringing together the people needed to get it done.

03

Leave you with something useful

A live experience, a better journey, or a more effective system. Something your team can use, manage, and build on.

A bit about me.

I’m Imogene. I’ve spent more than 15 years leading digital marketing, fundraising, and audience engagement for organisations including Australian Red Cross, the Leukaemia Foundation, Oxfam, and Funraisin. I’ve built and led teams, managed multimillion-dollar campaigns and budgets, and worked on everything from national fundraising appeals, to complex digital platforms.



I’ve also spent enough time running busy marketing teams to know that good ideas rarely get stuck because nobody believes in them. They’re usually competing with a dozen other priorities. That’s where I come in. I work alongside your team or take ownership of a project independently, combining strategic experience, technical know-how, and hands-on delivery to get worthwhile ideas out into the world.

Get in touch

Let's talk

SERVICES

Blue-sky thinking. Down-to-earth delivery.

Whether it's a new digital experience, a customer journey, or a system that needs attention, I can help develop the approach, lead delivery, support your team, or take on the entire project.

EXPLORE

Concept sprint

A promising idea, turned into a properly scoped project your team can confidently take forward.

You've got an idea for a campaign, digital product, or new audience experience, but haven't had the time to work through the details.

I'll help explore the opportunity, develop the concept, assess what's feasible, and establish what it would take to deliver. That could include audience journeys, technical requirements, a working prototype, or a business case.

The result is a well-developed idea with a clear path forward.

EXPLORE

Concept sprint

A promising idea, turned into a properly scoped project your team can confidently take forward.

You've got an idea for a campaign, digital product, or new audience experience, but haven't had the time to work through the details.

I'll help explore the opportunity, develop the concept, assess what's feasible, and establish what it would take to deliver. That could include audience journeys, technical requirements, a working prototype, or a business case.

The result is a well-developed idea with a clear path forward.

LAUNCH

Digital build

A working digital experience, delivered from concept to launch without stretching your team further.

From websites and campaign microsites to interactive tools, landing pages, and functional prototypes, I help turn digital ideas into experiences people can actually use.

I can lead delivery alongside your existing team or assemble and manage the right specialists independently. I'll oversee the project from planning and development through to testing, launch, and handover.

LAUNCH

Digital build

A working digital experience, delivered from concept to launch without stretching your team further.

From websites and campaign microsites to interactive tools, landing pages, and functional prototypes, I help turn digital ideas into experiences people can actually use.

I can lead delivery alongside your existing team or assemble and manage the right specialists independently. I'll oversee the project from planning and development through to testing, launch, and handover.

ENGAGE

Lifecycle projects

Better customer and supporter journeys, designed, built, and ready to put into action.

Whether you're improving onboarding, increasing retention, reactivating lapsed audiences, or making better use of your customer data, I can help develop and deliver the right approach.

I'll work with your team to identify opportunities, develop audience strategies, and implement the campaigns, segmentation, automation, and measurement needed to bring those journeys to life.

ENGAGE

Lifecycle projects

Better customer and supporter journeys, designed, built, and ready to put into action.

Whether you're improving onboarding, increasing retention, reactivating lapsed audiences, or making better use of your customer data, I can help develop and deliver the right approach.

I'll work with your team to identify opportunities, develop audience strategies, and implement the campaigns, segmentation, automation, and measurement needed to bring those journeys to life.

ANALYSE

Funnel review

Find out where you're losing people, what's working, and where the biggest opportunities lie.

Your analytics, campaign data, and CRM hold valuable clues about how people discover, engage with, and convert through your digital channels.

I'll investigate the customer journey from acquisition to conversion, identify performance gaps, and uncover opportunities to improve results.

You'll walk away with clear findings and a prioritised set of recommendations grounded in your own data.

ANALYSE

Funnel review

Find out where you're losing people, what's working, and where the biggest opportunities lie.

Your analytics, campaign data, and CRM hold valuable clues about how people discover, engage with, and convert through your digital channels.

I'll investigate the customer journey from acquisition to conversion, identify performance gaps, and uncover opportunities to improve results.

You'll walk away with clear findings and a prioritised set of recommendations grounded in your own data.

OPTIMISE

Marketing operations audit

Make your existing marketing technology, data, and processes work harder for your team.

Your systems should make it easier to deliver great marketing, not create more work.

I'll review how your CRM, marketing platforms, automation, integrations, and reporting are configured and used, identifying opportunities to simplify processes, improve data quality, and get more value from your technology.

You'll get a practical improvement plan, with the option for me to help implement the changes.

OPTIMISE

Marketing operations audit

Make your existing marketing technology, data, and processes work harder for your team.

Your systems should make it easier to deliver great marketing, not create more work.

I'll review how your CRM, marketing platforms, automation, integrations, and reporting are configured and used, identifying opportunities to simplify processes, improve data quality, and get more value from your technology.

You'll get a practical improvement plan, with the option for me to help implement the changes.

EXPLORE

Concept sprint

A promising idea, turned into a properly scoped project your team can confidently take forward.

You've got an idea for a campaign, digital product, or new audience experience, but haven't had the time to work through the details.

I'll help explore the opportunity, develop the concept, assess what's feasible, and establish what it would take to deliver. That could include audience journeys, technical requirements, a working prototype, or a business case.

The result is a well-developed idea with a clear path forward.

LAUNCH

Digital build

A working digital experience, delivered from concept to launch without stretching your team further.

From websites and campaign microsites to interactive tools, landing pages, and functional prototypes, I help turn digital ideas into experiences people can actually use.

I can lead delivery alongside your existing team or assemble and manage the right specialists independently. I'll oversee the project from planning and development through to testing, launch, and handover.

ENGAGE

Lifecycle projects

Better customer and supporter journeys, designed, built, and ready to put into action.

Whether you're improving onboarding, increasing retention, reactivating lapsed audiences, or making better use of your customer data, I can help develop and deliver the right approach.

I'll work with your team to identify opportunities, develop audience strategies, and implement the campaigns, segmentation, automation, and measurement needed to bring those journeys to life.

ANALYSE

Funnel review

Find out where you're losing people, what's working, and where the biggest opportunities lie.

Your analytics, campaign data, and CRM hold valuable clues about how people discover, engage with, and convert through your digital channels.

I'll investigate the customer journey from acquisition to conversion, identify performance gaps, and uncover opportunities to improve results.

You'll walk away with clear findings and a prioritised set of recommendations grounded in your own data.

OPTIMISE

Marketing operations audit

Make your existing marketing technology, data, and processes work harder for your team.

Your systems should make it easier to deliver great marketing, not create more work.

I'll review how your CRM, marketing platforms, automation, integrations, and reporting are configured and used, identifying opportunities to simplify processes, improve data quality, and get more value from your technology.

You'll get a practical improvement plan, with the option for me to help implement the changes.

PROCESS

Strategy, technology, delivery and everything in between.

Whether you need help with one stage or the entire project, I can work with your team to investigate, plan, build, and deliver.

01

Analyse & identify

Understand what's happening across your digital funnel, audience behaviour, and marketing performance to uncover opportunities.

FUNNEL ANALYSIS · CRO AUDITS · PERFORMANCE INSIGHTS

02

Strategise & scope

Develop the approach, explore what's feasible, and turn ideas or findings into clearly defined projects.

DIGITAL STRATEGY · PROTOTYPING · REQUIREMENTS · ROADMAPS

03

Build & implement

Develop websites, interactive experiences, and digital tools using your existing brand, technology, and resources.

WEBSITE DEVELOPMENT · INTERACTIVE TOOLS · OPTIMISED CAMPAIGN PAGES

04

Activate & optimise

Segment audiences, implement automated customer journeys, and improve engagement and conversion performance.

SEGMENTATION · LIFECYCLE JOURNEYS · AUTOMATION · OPTIMISATION

GET IN TOUCH

Let's talk

Get in touch

Something on the horizon? Let's get it live.

An idea to explore, a project to deliver, or a problem that needs solving. Tell me a little about what you're trying to achieve and where you need help. No perfectly polished brief required.